Milestone and RAC are celebrating winning Best Corporate Publication in the UK’s leading awards recognising excellence in corporate communications. Our winning entry was for The RAC Report on Motoring 2011. Milestone’s Peter Wilkinson and Paul Napleton from RAC accepted the award from comedian host Alun Cochrane.
“It was a full team effort from RAC and all the parties involved. Everyone put in an award winning effort to every aspect of this year’s Report.”
Ian Sutton, Milestone Director.
We recently took part in the International Business Development Group’s Strategy Insights meeting. Developing effective social media strategies was high on the agenda for most of the organisations taking part.
If you’re new to social media marketing we’ve written a short paper outlining the seven strategic goals from a marketer’s point of view. From building customer loyalty to exploring new business models it’s a quick introduction to this rapidly growing arena.
Download the white paper.
Leading finance group, Structured Finance Management has recently taken part in several brand workshops to help define their brand, as part of a branding renewal project. Over fifty employees took part in two sessions, led by Milestone Director Ian Sutton, in London and at the company’s conference in Frankfurt. One of the highlights was our Chocolate Challenge – the brand positioning technique with the big cocoa hit.
The outputs from the workshops have informed the development of a new identity, website and marketing toolkit yet to be unveiled.
“Developing and agreeing a clear brand strategy was never going to be easy. Milestone’s workshops have really helped us focus our direction and establish a set of values for the business. The use of chocolate was an added bonus and surprisingly effective.”
Claudia Wallace, SFM Director
At Milestone we are always interested in new and creative ways to communicate with customers. So we were delighted when The Business Magazine approached us to write an article on the subject. The article, entitled ‘Marketing within the proximity’ highlights two digital means of communication, proximity marketing and the use of QR codes.
To get your copy visit their website or scan the code to access their online magazine. Or for an introduction to QR codes check out our blog feature.
We’re delighted to welcome Kathryn (right) and Helen (left) to the Milestone team. Kathryn has come from Heston Blumenthal’s gastronomic empire. At Milestone she’ll be using her experience in office administration as well as social media marketing.
Helen is fresh from Southampton University, where she got a first in Graphic Design. She’s hit the ground running, joining our busy studio on a number of branding and web projects.
Our Northern Ireland based client, Denman, attended the annual Bangor Business Awards last month – a high profile event attended by various Lord Mayors, politicians, business heavyweights and local celebrities. Having entered two categories: ‘Best Family Business’ and ‘Excellence in Marketing’ they were delighted to win both.
Jonathan King, Marketing Manager at Denman said “The ‘Excellence in Marketing’ award was particularly satisfying as we based our entry on the challenges we faced in refreshing the 70 year-old iconic Denman brand. This obviously impressed the judges and equally obviously reflects on the work that Milestone did in overhauling all aspects of the Denman brand image.”
Milestone has contributed two chapters to a new book on branding, published by Kogan Page and edited by acclaimed business writer Adam Jolly. Written by Ian Sutton they share Milestone’s thoughts and insights on the processes of brand naming and brand positioning.
It’s not due out until August, but you can sign up to be emailed when it’s published, on the Kogan Page website.
Launched this week, our design for the 2011 Report is centred around a strong typographic style with bold images and infographics, bringing the statistics to life.
Focus this year is on the rising cost of motoring and the different views of urban and rural drivers. The Report delivers significant PR value as well as establishing RAC as the voice of the British motorist.
Take a look at the online infographic for an overview of the key stats.
Brand strategy, tone of voice, ideas and innovation…
See Brand Workshops for more information.
