The RAC Report on Motoring 2013 goes live today. Designed by Milestone, this year’s Silver Anniversary Edition shows the views of Britain’s drivers today and how they compare with the first Report published in 1989.

Our design includes many striking infographics and photography, capturing the mood of motorists. Find out how much the cost of motoring has risen, the views of younger drivers, state of the roads and more…

Visit RAC’s website to download the full Report.

Hollaroo has announced its inclusion in Gartner’s prestigious “Cool Vendors in Human Capital Management Software, 2013″ report.

Hollaroo builds private social recruiting networks to help employers such as London 2012, BDO and Eversheds reach the elite talent they need for their businesses ahead of their competitors, more quickly, more easily and at lower cost.

Gartner’s Analysts showcase just 5 software vendors in this report, and suggest that: “HR and HR IT leaders should look beyond their traditional vendors for innovations in HCM software.”

“Why Cool: Hollaroo provides referral-based recruitment, making use of invite-only private networks. Trusted talent networks enable organisations to develop a manageable pipeline of qualified passive candidates, and engage with them in a secure and inconspicuous manner. The solution has been shown to have a high conversion rate of candidate referrals to interview, with a significantly higher rate of candidate hire than other recruitment methods (in some cases, one in four referrals to hire).”

Great stuff – these guys really know what they’re doing. Take a look on our case studies page to read more about the project we worked on with Hollaroo.

We are delighted to be recognised as one of the UK’s top 100 design agencies for the second year running. We have been ranked 78 in the UK and 6 in the South East by The Drum magazine’s recent survey published on 29 March. Even more impressive is the fact that for client service we have been ranked 62, beating many London-based prestigious creative agencies. Visit The Drum website to take a look.

We’re delighted to be finalists in this year’s CIM Marketing Excellence Awards. We’re in the automotive category for our campaign for RAC at The Goodwood Revival. We won’t find out until March 6th, fingers crossed…

Take a look at our entry video.

Earlier this year we worked on the branding, theme and design for Inchcape’s International Management Event in Scotland – Incredible Inchcape. It was produced by Line Up who entered and won International Conference of the Year at the C&IT Excellence Awards last night. Congratulations to everyone involved in making this a successful, award winning event.

Milestone is working with The Chartered Institute of Marketing on a new creative concept to be used across its communications.

The Chartered Institute of Marketing (CIM) is the world’s leading professional marketing body – founded in 1911, it supports and develops over 40,000 members globally.

Like many organisations it faces a challenge to stand out amongst the many communications that consumers see on a daily basis. With many newly developed services and benefits to shout about, they briefed Milestone to come up with a new campaign for 2012/13 whilst freshening up the organisation’s brand look and feel.

Ian Sutton, Director, Milestone, said; “We needed to showcase the full scope of the development products, resources, support and insight that CIM can provide and show how they help everyone in marketing – from student to director level. We also needed to give the branding prestige, energy and versatility to work across the different materials and media.”

He continued, “The central campaign concept is based around ‘Power to Change.’ Despite the challenging economy we wanted a positive and dynamic message to reflect the way that CIM can help transform careers and companies in these difficult times”.

Working with the existing logo, the branding solution created a unique geometric landscape using triangles – CIM’s icon for Chartered Marketer status. This ‘shard landscape’ can be endlessly reshaped and positioned to form abstract backgrounds, diagrams or real objects. A new typeface and vibrant colour palette balanced with cool greys gives plenty of scope for the wide range of off- and on-line communications.

Esme Godwin, Head of Marketing and Development, CIM, said; “The brief was a challenging one as it had to encompass the broad offering that CIM has as well as being flexible enough to appeal to marketers at different stages of their career; from school leaver to directors.”

“We’re excited by the result and looking forward to incorporating it into our communications in the next few months and beyond.”

We are delighted to be recognised as one of the UK’s top 100 design agencies by The Drum Magazine. The Design Top 100 was published on 30 March and features an overview of the industry, as well as individual profiles of the agencies. Visit The Drum website to take a look.

Are you on trend with infographics? As well as being a great way to communicate complex information they make really sticky web content, attract Google searches and encourage the sharing of factoids through social media.

Here’s a section of one we produced for RAC’s award winning 2011 Report on Motoring. It compares the views of younger and older drivers on a range of motoring issues.
Take a look at our blog posts for more information about infographics. Our more recent post on the subject features an early example from Florence Nightingale.

Communicating complex professional products and services is always a challenge. FilmLight asked us to create an animated sequence to show how their digital cinema technology works throughout the production and post-production process. To simplify the story we created an icon illustration style using After Effects to smoothly integrate the imagery, text and sound. This kind of animated presentation is the way forward for creating engaging online presentations explaining complex products and services.

Take a look…

Argon are global leaders in simulation software/hardware for emergency situations – allowing police, military and nuclear industries to train in realistic conditions. We’ve updated their identity and created a new website and literature for global markets. For their exhibition system, instead of going down the traditional ‘pop-up’ route, we’ve produced a freestanding lightbox display. This new system can give your brand real impact at trade shows, conferences and events.

Contact us to find out more about lightbox displays.