I was up bright and early this morning to speak at a breakfast meeting – thankfully just down the road in my hometown of Marlow. Our client, accounting firm Rouse Partners was launching its new identity and website – courtesy of Milestone – and I was there to regale the story. The audience was a mixture of customers and contacts, marketing professionals and business owners. They’d been lured out of bed at an early hour with the promise of breakfast and branding and a guide to social media marketing. The Chartered Institute of Marketing’s head of insights Thomas Brown followed my talk with the latest thinking on social media including a host of scary statistics, examples and case studies. Apparently, there’s been more hours of film watched on YouTube than broadcast by all of America’s TV stations since 1948. The big and exciting challenge for marketers is how to form effective social media strategies – we’re all still experimenting and learning…

A quick poll of the audience identified that all were on LinkedIn except one. And only one had a website optimised for mobiles – Rouse.

For more details, slides and links visit the event page on Rouse’s website.