We’ve just finished a neat bit of animation for The Chartered Institute of Marketing. In under two minutes it brings the many benefits of membership to life and shows you how to join. Developed using After Effects, this dynamic blend of motion graphics, voice over and music is a great way to communicate complex information. Take a look – if you’re not already a member, it may convince you to join up…
As a key sponsor of this year’s Goodwood Festival of Speed RAC wanted to maximise awareness and attract new members during the event. We helped put together a full promotion including programme advertising, branded car park stands and press area, crowd stoppers and a prize draw.
We also created a 30 second video to show on the giant screens; it features an RAC Patrol as he races around the Goodwood track. Directed by Milestone’s Peter Wilkinson, it was actually filmed on a day when scores of vehicles were using the course as a service road. Patience and careful editing means you never see the other vehicles we had to share the track with. The final edit was delivered to the client 36 hours after we arrived on location.
This week, we spent an interesting morning at Bloomberg HQ in London for a Social Media Benchmark event with the Chartered Institute of Marketing.
With speakers including Thomas Brown – Head of Insights at CIM, Josh Graff – EMEA Marketing Director at LinkedIn and Dara Nasr – Industry Head at YouTube UK, it was a great opportunity to delve deeper into the insights and discussions around how businesses are using social media. It was a great event with lots of stats to bring back to the office.
So, who’s doing what? The CIM’s research shows that 71% of UK businesses are using Twitter, although just over a quarter are saying they are ‘just experimenting’ with social media.
Company investment in social media in 2011 was on the increase with 2012 set to grow even more rapidly. Over half of organisations who took part in the research say they are planning to improve social media skills in 2012 by investing in employee training.
Key points we took away: Experimentation is great, but without using the relevant analysis tools available you’ll never be able to measure your success. Social media is a dialogue – it’s more about listening to customers than selling them things.
Even with the global social media boom going on all around us, brands are only just scratching the surface… #SMBenchmark for more information
Last week I did my Brand and Deliver talk to marketing students at Bucks New Uni in High Wycombe. As you would expect from a bunch of 18/19 year olds they were pretty brand savvy, zipping through my brand challenge in their Superdry T shirts. They really took to my chocolate positioning exercise and were quite at home chomping through value and premium bars alike. They had plenty to say about the brands they liked and didn’t like but were strangely quiet when I asked them about Facebook and social media. Was there a sense of guilt, is social media old hat, or is it really for bored office workers?
Brand strategy, tone of voice, ideas and innovation…
See Brand Workshops for more information.
