It’s never been easier to make and share videos. But is your business and brand getting the most from this media?
Here are 10 ways to supercharge your video content.
1. What’s the story?
Make sure there is a compelling narrative to even your shortest clips. All good storytelling is about setting up a problem for your character and then taking them on a journey to resolve it. What is the problem your product solves? How can you dramatise the journey to its solution?
2. A human face
Even a simple piece to camera gives the viewer so much more information about you and your brand than static text on a web page. It could be you or your customers talking about your product. But website visitors like to consume information at their own pace. Don’t force video content on them.
3. Simplify the complex
If you have complex products, processes and plans, video can be the best way to communicate with customers and colleagues. Think, how many PowerPoint screens you would need, to get across what a video could do in minutes?
4. The power of search
As well as enhancing the customer experience, video content is given extra weight by search engines assessing your site. Plus, all the description data and links, to and from YouTube/Vimeo, give your search rankings another big boost. Take care with naming, describing and tagging your video files for key word search.
5. Explore the possibilities
Motion graphics, animation, kinetic text, green screen, After Effects, video banners, live drawing, CGI, infographics, 3D. There’s a whole world of video possibilities (and jargon) to explore. There’s no excuse for being boring.
6. Animate the facts
Infographics are a current trend for displaying facts and stats. But how much more powerful could they be when animated.
7. Go viral
True viral videos that spread across the globe are rare. And most commercial examples have big budgets behind them. But you can share video with a just small customer base and generate a big impact on sales.
8. User generated content
With smartphone ownership at 45%, there’s a lot of potential movie makers out there. If you haven’t got time to make your own, get your customers and employees to send you their videos.
9. Production values
Following on from point 8, with a half decent smartphone, script and location anyone can put together a mini-movie these days. But with a little extra care, kit and crew you can create something of real quality. Make sure your video matches your brand values.
10. Short is sweet
How long is a YouTube video? The average is 2 mins 1 second. 2 to 3 minutes is the length of an average news feature on TV, so we’re comfortable watching stories that long. But if it’s good enough why not longer? Unlike real TV, there’s no fixed length for a YouTube video. But, attention spans do seem to be getting shorter.
How Milestone can help.
We can create high impact video and motion graphics for web, advertising, digital media, broadcast, conferences and events.
Our strength in this media is the way we combine dynamic animated graphics with stunning live action, sound and tight scripting. We can create amazing branded short films that convey your most complex messaging quickly and memorably.
Take a look at our showreel and get in touch.
