We’ve just finished recreating RAC’s branding from the 1960s for their sponsorship of The Goodwood Revival.
This classic motorsport event is set in a pre-1966 world where attention to detail is essential. With such a rich heritage, RAC wanted to play on nostalgia for their brand but also sell membership and launch their classic car insurance product.
The project started with a trip to the RAC Control Centre overlooking the M6 and a day spent rummaging through dusty cupboards, blowing the dust off forgotten photographs and memorabilia.
This valuable archive formed the basis of the vintage branding for the event including a 30 second ad we created by animating the still photography.
As a key sponsor of this year’s Goodwood Festival of Speed RAC wanted to maximise awareness and attract new members during the event. We helped put together a full promotion including programme advertising, branded car park stands and press area, crowd stoppers and a prize draw.
We also created a 30 second video to show on the giant screens; it features an RAC Patrol as he races around the Goodwood track. Directed by Milestone’s Peter Wilkinson, it was actually filmed on a day when scores of vehicles were using the course as a service road. Patience and careful editing means you never see the other vehicles we had to share the track with. The final edit was delivered to the client 36 hours after we arrived on location.
At Milestone Design we think the Jubilee celebrations call for a creative cocktail. So, here it is – the Royal Flush. Fresh from the Milestone mixologists, it combines red, white and blue spirits in a daring triple-layered shot. Find out what’s in it and see Ian attempt to make one on The Long Walk, Windsor in our short film.
Have a great bank holiday break, from the Milestone team.
At the beginning of 2011 I decided that I would set myself three challenges to carry out during the following 12 months, a skydive in March, the London 10k run in July and then the finale – attempting to summit Kilimanjaro.
After a whole year of training and preparation, on the 1st February this year I set off for Tanzania.
It was a grueling but beautiful 10 days on the mountain. Altitude sickness & loss of appetite was an issue from about day 2 but with the help of our leader, medic & fantastic porters I pulled it together! I’m not sure I will ever be able to explain the mixture of feelings & emotions I experienced on summit night & the sheer elation when I made it to the top.
Climbing Kilimanjaro, as I predicted was the hardest thing I have ever done in my life but has also been the most rewarding. I made some amazing friends along the way – we called ourselves ‘Team Lucky’. Everyone looked after each other & kept spirits high.
It has been strange being back home, I missed life on the mountain & the comradeship of our team but Im enjoying a rest from training and am so grateful for the small home comforts I once took for granted!
I’m delighted to say that my 3 challenges have now raised over £4000 for Brain Tumour UK – the leading, caring charity committed to fighting brain tumours. Their work focuses on providing support, funding research and raising awareness.
I would like to thank everyone who has sponsored and supported me & for anyone who would still like to donate they can at www.justgiving.com/kathrynearl
Would I do it again?……. If you had asked me the same question on summit night, I may well have said no! …. but I HIGHLY recommend everyone to do it, it really was a rewarding life changing experience & I’m already thinking about what my next challenge can be!
This week, we spent an interesting morning at Bloomberg HQ in London for a Social Media Benchmark event with the Chartered Institute of Marketing.
With speakers including Thomas Brown – Head of Insights at CIM, Josh Graff – EMEA Marketing Director at LinkedIn and Dara Nasr – Industry Head at YouTube UK, it was a great opportunity to delve deeper into the insights and discussions around how businesses are using social media. It was a great event with lots of stats to bring back to the office.
So, who’s doing what? The CIM’s research shows that 71% of UK businesses are using Twitter, although just over a quarter are saying they are ‘just experimenting’ with social media.
Company investment in social media in 2011 was on the increase with 2012 set to grow even more rapidly. Over half of organisations who took part in the research say they are planning to improve social media skills in 2012 by investing in employee training.
Key points we took away: Experimentation is great, but without using the relevant analysis tools available you’ll never be able to measure your success. Social media is a dialogue – it’s more about listening to customers than selling them things.
Even with the global social media boom going on all around us, brands are only just scratching the surface… #SMBenchmark for more information
Milestone and RAC were celebrating a win at the Corp Comms Awards this week. We won best corporate publication for the RAC Report on Motoring. It was a great team effort from everyone involved that made it an award winning entry this year. Milestone’s Peter Wilkinson and Paul Napleton from RAC accepted the award from comedian host Alun Cochrane.
This week the Milestone team have been digging out their aprons and baking in aid of Children in Need. The turn-out has been fantastic (except Peter, who is exceptionally lazy), everybody donated their yummiest cakes and biccies for the good cause.
Our vast array of treats has included: Lemon drizzle cake, banana cupcakes, cheesy scones, plum crumble cake, focaccia, Pudsey biscuits, cookies, tiffin, tarte tatin and apple traybake.
Children in Need is now richer … and we are now fatter!
If you think electric cars are for tree huggers only, think again. We went along to the RAC’s Future Car Challenge on November 5th. Like a London to Brighton run in reverse, it was a showcase for the latest EVs (electric vehicles) with a finish line in Regent Street. Grand Design’s Kevin McCloud was taking part in a Delta E4 Coupe – just one of a new wave of British electric sports cars. Pictured here is the amazing Lightning GT.