With so much communication now designed for digital channels, the printed brochure seems like a forgotten art. But this year brochures seem to be bouncing back. We’ve already created several, for different clients and there’s more being briefed in.
Sometimes you can’t beat the engagement of a nice tactile piece of print. Just the smell of quality ink on paper feels good. And nothing feels more special than this brochure we’ve created for Denman International. Designed by Helen Royds, it marks Denman’s 75th Anniversary, telling the story of the brand. Helen has designed it in the style of a fashion magazine, with luxury stock and special finishes including gold foiling and metallic inks.
At Milestone, we think a lot of comms deserve a better life than as a PDF download. But, if you are going to print something today, it needs to work harder than it did in the past to justify its physical existence. Every aspect including layout, copy, imagery, paper, finishing and size needs careful consideration to deliver something you can’t put down.
Judging by the positive reaction to this Denman brochure it seems the brochure could be about to enjoy a renaissance as a marketing tool.
