Making sense of social media…
All switched on brands want to engage with social media today. But rather than waste time and resources, you need a social media strategy that fits with your full marketing plan.
Our social media workshop can help generate the ideas and strategy to deliver results from these new media opportunities.
Discover how social media can work for you:
Building brand loyalty
Rewarding customer loyalty through special offers, competitions, exclusive products and content using the relevant social media channels.
Customer insight and support
Finding out what your customers think and want, helping to solve problems.
Creating employee communities
Social media is a useful additional tool to share internal information.
Driving web traffic
Offering useful tips with links to your site as well as optimising organic SEO.
Networking and generating leads
LinkedIn, Twitter, Facebook and Google+ are great places to meet new contacts.
Spreading your message
On its own or combined with traditional campaigns social media can help spread the message through blogs and micro-blogs, Twitter, YouTube, social bookmarking, groups, forums, image sharing sites, pod casts…
New business models
If your content has enough demand, you can monetise your expertise through social media.
Social Media Strategy Workshop content:
New ideas for your brand and business
Message strategy and tone of voice
Social media skills and etiquette
Where are your customers going online?
Experimenting and measuring
Protecting your brand in the social environment
