Helping generate over 100 appointments each month
Background
Lex Autolease is the UK’s leading vehicle leasing company, responsible for over 300,000 cars on British roads. Now part of Lloyds Banking Group, our relationship with Lex goes back to our early days as an agency in 1995. As well as helping the business through three re-branding programmes we also support the sales and marketing teams with lead generation campaigns.
The brief
Our brief is to help generate 100 new sales appointments every month.
Our approach
We use a combination of awareness advertising, targeted direct mail and email marketing. Positioning the brand as ‘trusted advisers’, we create engaging, informative case studies, brochures, e-zines, white papers and guides on the key issues facing customers. This helpful approach creates a community of prospects in the process of being converted to customers.
Outcomes
Together with telemarketing we deliver 100 appointments per month.
Project Scope
Awareness advertising
Targeted direct mail
Email marketing
