Kensington

The Brief

Leading manufacturer of IT accessories, Kensington selected Milestone to market several key product categories to UK and European markets. Targeting end customers, both business and consumer, for products ranging from iPod accessories to wireless mice and laptop security products.

The Solution

For each product range we have created multi-language micro-sites to generate awareness and drive customers to the appropriate retailers. Sites feature interactive elements including games and competitions and are supported by direct mail plus off and on-line advertising campaigns.

Milestone has commissioned and art directed all business and consumer lifestyle photography and has designed and built websites in-house as well as managing third party suppliers with the client.

Many products are supported by trade marketing in-store promotional materials.

Outcomes

Milestone has continued to exceed expectations in direct mail response and created a series of successful international new product launches. The individual micro-sites have given the European Marketing department a platform to communicate to end user audiences without compromising the message delivered by the corporate site. New consumers and end-users at a business level have accessed the micro-sites and the hit rates exceeded all expectations. The campaigns have allowed Kensington to create a specific message and look and feel for individual categories whilst maintaining the values of Kensington as a global brand.

“We just wanted to say thank-you for all the work that you have done for us on the LiquidFM launch. Yesterday Nicola and I sent out all the artwork, t-shirts etc and the feedback has been great.”
Karen Hicks, Senior European Product Marketing Manager