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Milestone's 'Make your mark' campaign for leading art materials company Daler-Rowney
has just reached its final stage.
As part of a re-fresh programme celebrating the brand's 225
year anniversary this campaign has seen a giant canvas completed by hundreds of UK staff and
distributors. It's about reinvigorating the brand by inspiring passion and creativity from within.
The campaign is now being extended to customers and featured on all packaging, advertising
and in-store display materials.
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Milestone is helping to revive an almost forgotten haircare brand, Pashana for Denman International.
Going back to 1910. Pashana is a
range of men's hair products, traditionally used by barbers. Repackaged
by Milestone, the style uses a contemporary paisley pattern in reference to the Indian essential oils from which
it takes it's name. There are new shampoo and wax products in the range, all with the distinctive Pashana scent.
Milestone has also created a new
strapline for the brand - 'The
essence of barbering' which encapsulates the
unique essential oil base to the
products as well as supporting the brand's proposition as true barbering product.
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ACCO Brands is a world leader in office
products and its portfolio includes a variety of strong brands such as Rexel and Nobo. Milestone has
created an issue-based campaign targeted at businesses by aligning product groups with current business
challenges: environment, security, presentation. A single approach was required to gain maximum return from
the campaign which included, adverts, trade support material, competitions, microsites, and banner ads.
Milestone brought the promotions together under one banner
"Greener, Safer, Smarter". This campaign
was well received and adopted by some of ACCO's key partners.
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Mobile computing accessories manufacturer Kensington is increasing its
European retail presence with innovative point of sale solutions
designed by Milestone. Clear Perspex display systems have been a
great success in PC World stores, increasing sales through clear branding
and product benefits.
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Milestone has designed a funky new set of sports gift books
for Marks & Spencer. Created for renowned gift
publisher SJG, it utilises hot colours, matt lamination
and spot silver foil in conjunction with a precise and modern
typographical treatment. These distinctive titles hit shelves
across the country later this month.
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UK Skills, a not for profit organisation which champions skills and learning for work
through competitions and awards. Milestone has created a number of infomercials for
www.ukskills.org.uk to promote WorldSkills UK competitions, National Training Awards
and Star Units excellence in NVQs. E-shots have also been developed to encourage
entry into the 2008 competition.
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Richard sits down with the team
from Creative Match to answer
their 'quick fire' questions.
Visit
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