Milestone was briefed by IT accessories brand Kensington to design and produce a marketing toolkit
and product catalogue in one, for its sales teams and retail channel. It was important to reflect the brand
essence of 'smart made simple' using a mixture of lifestyle photography and illustration to demonstrate the
new product innovations and marketing collateral.
The catalogue was designed to allow for the easy creation of mini-category brochures and to provide the
international sales teams with a comprehensive marketing tool kit. There are two front covers, so you can
read it both ways – one as a product catalogue, the other as a marketing resource kit.
"Milestone worked in partnership with us to develop and execute a truly integrated
marketing communications toolkit and has helped us realise the efficiencies of a centralised marketing communications model."
Bjorn Barnard
European Marketing Communications Manager
Kensington