Tag Archives: Report on Motoring

Strength in numbers…

This week on our blog I thought I’d share a few thoughts on a new buzz word in marketing – the ‘Infographic’. On display is one we created for RAC. It’s a summary of stats from their award winning Report on Motoring done as a ‘Charticle’. Making data come alive like this is right on trend at the moment. It’s not just about pretty pictures either. Cool infographics make great sticky web content, attract Google searches and they encourage the sharing of factoids through social media. What would make a great infographic about your industry, market or product range?

For more inspiration in this field take a look at work of David McCandless and the original master Edward R Tufte.

RAC ROM 2011 web infographic

13 January 2012 Posted by Ian
Posted in Blog, Design, Marketing, Web Design
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Milestone wins CorpComms Award

Milestone and RAC are celebrating winning Best Corporate Publication in the UK’s leading awards recognising excellence in corporate communications. Our winning entry was for The RAC Report on Motoring 2011. Milestone’s Peter Wilkinson and Paul Napleton from RAC accepted the award from comedian host Alun Cochrane.

“It was a full team effort from RAC and all the parties involved. Everyone put in an award winning effort to every aspect of this year’s Report.”
Ian Sutton, Milestone Director.

Awards ceremony

Posted on 1 December 2011
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CorpComms Award Winners

Milestone and RAC were celebrating a win at the Corp Comms Awards this week. We won best corporate publication for the RAC Report on Motoring. It was a great team effort from everyone involved that made it an award winning entry this year. Milestone’s Peter Wilkinson and Paul Napleton from RAC accepted the award from comedian host Alun Cochrane.

CorpComms 2011 best corporate publication - private sector

25 November 2011 Posted by Ian
Posted in Blog, Events, Milestone
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RAC Report on Motoring

RAC – Report on Motoring

Creating a buzz about a great British brand More »

Marketing Excellence Award finalist

We’re proud to be a finalist in The Chartered Institute of Marketing’s 2010 Marketing Excellence Awards. It’s for our design for the 2010 RAC Report on Motoring – in the Automotive/Transport category.

Motoring organisation RAC has been publishing its Report on Motoring annually since 1988. It is based on the views of 1,150 drivers in Britain and provides a snaphot of motorists’ attitudes towards vehicles, roads, Government transport policy and other drivers. Milestone has designed the report for the last two years and has helped deliver huge PR value for RAC.

The 2010 Report highlights that motorists are more concerned with issues close to home like petrol prices and potholes, rather than the environment and wider topics. It generated an outstanding 10:1 return on investment.

Download the 2010 report.

RAC Report on Motoring 2010

Posted on 23 November 2010
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Roses Design Award finalist

At Milestone we’re very happy to be a finalist in this year’s Roses Design Awards. We’re in the category of Corporate Publication for our design of RAC’s prestigious Report on Motoring 2009.

The Report on Motoring is an annual publication first launched in 1988 and has become widely regarded as the voice of Britain’s motorists. It’s based on the views of 1,150 drivers in Britain and provides a snapshot of motorists’ attitudes and behaviour with regard to their vehicles, the road network, government transport policy and other drivers.

We’ve worked on the Report for the last two years, giving it a strong visual impact that brings the facts and figures to life. PR results from the Report campaign have been significant, delivering a major return on investment for RAC.

View the 2010 Report:

http://www.rac.co.uk/report-on-motoring/report-2010/

View the entry and other nominations:

http://www.thedrum.co.uk/events/75-roses-design-awards-2010/categories/

RAC Report on Motoring

3 September 2010 Posted by Ian
Posted in Blog, Design, Milestone
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