Welcome to a new look 'edge' from Milestone. If you've visited our website recently you'll be aware of our own brand makeover, featuring our new process: consult, create, connect. Many of our customers are using our 'Consult' services to help position and direct their brand strategy. We've developed a number of highly effective tools to bring brands to life in the boardroom, such as our stimulating 'chocolate technique' – ask us how it works. We hope you enjoy seeing the latest fruits of our labour – in Sharon's case its twins! Please get in touch with any feedback, ideas or enquiries.

Patrick Girraud – CEO Daler-Rowney, unveiled the impressive 3m x 3m art installation (right) on the front of the offices and factory in Bracknell, eagerly watched by the Deputy Mayor of Bracknell and Daler-Rowney's staff. 400 staff world-wide contributed to 4 giant art installations, to be displayed at main office sites in the UK, USA and Dominican Republic. The unveiling was attended by the staff who saw the picture as a whole for the first time since they had 'made their mark' and painted their individual canvases. The installation communicates one element of the internal and external marketing campaign which Milestone has worked with Daler-Rowney to achieve. During our Brand Storm process for helping brands define and develop their positioning, we quickly identified the need to draw out the brand's passion and creativity, defining the Daler-Rowney brand voice as "Be Passionate, Be Inspired, Be Creative".

ACCO Brands is a world leader in office products and its portfolio includes a variety of strong brands such as Rexel and Nobo. Milestone has created an issue-based campaign targeted at businesses by aligning product groups with current business challenges: environment, security, presentation. A single approach was required to gain maximum return from the campaign which included, adverts, trade support material, competitions, microsites, and banner ads. Milestone brought the promotions together under one banner "Greener, Safer, Smarter". This campaign was well received and adopted by some of ACCO's key partners.

Recently redesigned and repackaged by Milestone, the rejuvenated Pashana range of mens' grooming products has had a successful launch into barbers across the country. On the strength of this positive feedback, Milestone is already working with Denman on range additions. We've also created a poster campaign and a range brochure to further increase brand recognition amongst barbers and their customers. Proof that stylish and distinctive packaging can inject a new lease of life into an aging product range.

It seems like there's always someone giving birth to a baby at Milestone. This time it's an instant family for Sharon Moore who produced beautiful twins, in July with a boy, Jonas and a girl Elizabeth.

All of us are affected by the current economic downturn in someway – but at Milestone we want to remain positive and confident. After all, change creates opportunity. Branding is all about change and staying in touch with customers. Now's the time to look at our changing markets and maximise our opportunities wherever they might be. Checkout our latest download for 'ten ways to recession-proof your brand'.

Congratulations to Jay and Paul Roff, who were married at Hall Barn, Beaconsfield on Saturday the 6h of September.