Founder of this ambitious start-up venture, Mark Hughes was recommended Milestone and
approached us with the brief of creating a new on-line retail wine brand. His vision was to make
accessible 'Real Wine for Real
People' – a move against mass-produced factory products and
an opportunity to sell fantastic,individual wines with real character and genuine value.
Looking at the competition we knew we had to find some clear space for
Mark's venture and go for a fresh, modern, vibrant look that spurned stuffiness.
The idea was to bring out the passion and individuality of the smaller wine producers
and embody the whole experience of discovering and sharing wine with friends.
After creating the right brand look, feel and attitude Milestone Digital embarked on
building a fully content-managed, e-commerce website.
We have continued to update the site to promote new services and have successfully
helped develop another venture for the business
– The Chilean Wine Club.
The venture has been a great success, doubling turnover each year.
"The strength of the brand set the right
perception from the start – engaging customers,
business partners and the media"
Mark Hughes, Managing Director
The Real Wine Company
