Leading manufacturer of IT accessories, Kensington selected
Milestone to market several key product categories to UK and European
markets. Targeting end customers,
both business and consumer,
for products ranging from ipod accessories to wireless mice and
laptop security products.
For each product range we have created multi-language micro-sites to
generate awareness and drive customers to the appropriate retailers. Sites
feature interactive elements including games and competitions and are supported
by direct mail plus off and on-line advertising
campaigns.
Milestone has commissioned and art directed all business and consumer lifestyle
photography and has designed and built websites in-house as well as managing third
party suppliers with the client.
Many products are supported by trade marketing in-store promotional materials.
Milestone has continued to exceed expectations in direct mail
response and created a series of successful
international new product launches. The individual micro-sites have given the European Marketing
department a platform to communicate to end user audiences without compromising the message
delivered by the corporate site. New consumers and end-users at a business level have accessed
the micro-sites and the hit rates exceeded all expectations. The campaigns have allowed Kensington
to create a specific message and look and feel
for individual categories whilst maintaining the values of Kensington as a global brand.
"We just wanted to say thank-you for all the work that you have done for us on the LiquidFM launch.
Yesterday Nicola and I sent out all the artwork, t-shirts etc and the feedback has been great."
Karen Hicks
Senior
European Product Marketing
Manager
Kensington
