You may have seen it on TV. A social experiment, consumer champion, antidote to superstores? I love the idea – locally sourced produce, staffed by members/shoppers from the local community, recycled waste… It’s got a lot going for it. A brave new model that many businesses could potentially adopt.
I popped into the London Store in Lambs Conduit Street the other day. A strange location in many ways, flanked by Great Ormond Street Hospital and a branch of Starbucks. Cheery yellow branding is plucky and bold but a bit messy in places. Filling your own spice containers adds a sense of fun but the staff were not nearly as friendly as I’d hoped. I grabbed a few bits in the hope of a funky yellow recycled bag – but got a plain one instead.
Felt like a traitor ordering my coffee in Starbucks next door…
