This week on our blog I thought I’d share a few thoughts on a new buzz word in marketing – the ‘Infographic’. On display is one we created for RAC. It’s a summary of stats from their award winning Report on Motoring done as a ‘Charticle’. Making data come alive like this is right on trend at the moment. It’s not just about pretty pictures either. Cool infographics make great sticky web content, attract Google searches and they encourage the sharing of factoids through social media. What would make a great infographic about your industry, market or product range?
For more inspiration in this field take a look at work of David McCandless and the original master Edward R Tufte.
