As a key sponsor of this year’s Goodwood Festival of Speed RAC wanted to maximise awareness and attract new members during the event. We helped put together a full promotion including programme advertising, branded car park stands and press area, crowd stoppers and a prize draw.
We also created a 30 second video to show on the giant screens; it features an RAC Patrol as he races around the Goodwood track. Directed by Milestone’s Peter Wilkinson, it was actually filmed on a day when scores of vehicles were using the course as a service road. Patience and careful editing means you never see the other vehicles we had to share the track with. The final edit was delivered to the client 36 hours after we arrived on location.