I was allowed to escape from the studio yesterday to go and visit the lovely Denman team at Salon International, the main trade fair for the hair and beauty industry. Having worked on the Denman brand refresh for the last couple of years, it was very rewarding to see the stand in its full glory, complete with a huge display of the new brush packs and brochures.
Denman also had a dedicated stand for the new Jack Dean product launch which has been keeping us busy for the last year. The stand brought together all the new branded products and marketing assets with a very powerful Jack Dean look. Peter, our creative director, has used the word ‘Nowtro’, meaning – retro and yet up-to-date for the feel of the brand. (For more about Jack Dean see our case study page). Denman Marketing manager Jonathan King was full of praise for Milestone’s involvement in the look and feel of their new brand and the extremely positive response from the trade. Look out for Jack Dean at your local barbers or hairdressers. Or you can buy direct from the Denman website.