The technique of vinyl wrapping makes cars the perfect vehicle for your creative marketing ideas. Why not take a leaf out of Lex Autolease’s book and go electric too. This is the new Nissan Leaf electric car with a full body wrap designed by Milestone. Used as a city run-about it helps promote their fleet business and supports their leading edge proposition. And it’s zero emission. Why not lease one from Lex Autolease? The wrapping process is simple, using a heat shrink technique to wrap full colour printed vinyl around the bodywork. Just think of the possibilities…
I was allowed to escape from the studio yesterday to go and visit the lovely Denman team at Salon International, the main trade fair for the hair and beauty industry. Having worked on the Denman brand refresh for the last couple of years, it was very rewarding to see the stand in its full glory, complete with a huge display of the new brush packs and brochures.
Denman also had a dedicated stand for the new Jack Dean product launch which has been keeping us busy for the last year. The stand brought together all the new branded products and marketing assets with a very powerful Jack Dean look. Peter, our creative director, has used the word ‘Nowtro’, meaning – retro and yet up-to-date for the feel of the brand. (For more about Jack Dean see our case study page). Denman Marketing manager Jonathan King was full of praise for Milestone’s involvement in the look and feel of their new brand and the extremely positive response from the trade. Look out for Jack Dean at your local barbers or hairdressers. Or you can buy direct from the Denman website.
This week Milestone helped out with the judging of The Institute of Ideas Debating Matters competition – a national debate for sixth form students. I was invited to be judge at the Hertfordshire Qualifying Round at Luton Sixth Form College. The topics included; After Fukushima, The Government Should Take Tougher Action on Unhealthy Behaviour and We Should Maintain the Union.
The quality of debating was of a very high standard and the it was battled out between Ashlyns School, Luton Sixth Form College and Roundwood School. After a really impressive debate on the Scottish Union between Ashlyns and Luton, Ashlyns were decided as the overall winners.
To find out more, take a look at the Debating Matters website.
Goodwood Revival is an intoxicating mix of classic cars and shameless nostalgia. Although there is no strict dress code, most people couldn’t resist the chance to dress up in their favourite period outfits. And I (normally a fancy dress party pooper) slipped willingly into some tweeds and a flat cap.
Surprisingly, even Tesco got in to the spirit of the event with a carefully created replica of a 1960s supermarket, complete with shelves of replica retro packaging. It was a unique opportunity to see how clear, simple and bold the branding of the time was in context rather than in a museum or book. Very little 3D lettering effects or photography were used – just flat colour and bold minimalist typography.
Ironically it was even busier than the Goodwood gift shop…