Readers of The New Scientist Magazine will be aware of the way humans are evolving in the 21st century. A scientific study of children under 5 years old reveals that many can now see colours outside of the normal visible spectrum. Some adults are also developing this ability, but it’s rare.

Now, Milestone is working with a leading colour matching system to explore possibilities for these new colours.

Leading colour expert Professor Olaf Pirol says, “Milestone is really pushing the boundaries and creating the next generation of colours. Opportunities for the future of branding are unbelievable. The thing is, people are getting bored with the limited range of colours visible to the human eye. It’s about time we started exploring the applications for these new ‘invisible’ colours. I’m aware that many people will struggle to see these colours at their full vivid strength. But, try showing them to your kids. Good exercise and healthy eating can also really help to improve vision.”