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Crowd teaser

How Peter Wilkinson got the world’s fastest buzzcut and I got mistaken for a hairdresser. It was all happening this week at Salon International, the hair and beauty show at ExCel. Peter and I had gone up to see the new branding, stand and packaging we’d designed for clients, Denman. We were delighted to see it was pulling in the punters – I can’t think of another trade show that is so busy and manic. Within seconds Pete was urged up on stage to get a demo haircut from Ivan Zoot, the world’s fastest man with a set of clippers. While hanging around, I was approached by a glamorous lady who tried to sell me a range of salon products. Now, I know I may drive a hairdresser’s car but do I really look like a hairdresser?

Five best ways to ruin a re-brand

I think it’s quite sad that the big design story this week is about Gap’s u-turn on its dreadful new logo, launched in the USA. Sad, because I can’t believe anyone approved it in the first place. Also sad because it’s another high profile branding exercise gone wrong.

With this in mind here’s our five best ways to ruin a re-brand:

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