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Design at Duxford

Having grown up on active RAF camps it was inevitable that building model aircraft kits as a child would follow. And this all came flooding back after a recent visit to the Imperial War Museum Duxford.

Imperial War Museum

What I wasn’t prepared for was just how graphic everything was. I don’t think it had ever occurred to me just how much aircraft symbols had influenced me as a child and yet it was always the graphics that stood out.  Duxford is a visual feast, a confusion of bold strong shapes, typography and symbols.

Imperial War Museum 2

Another aspect is the phenomenal way in which the planes are displayed convincing you that they are just models hanging from your bedroom ceiling. It is not that they are full size but it feels like you have been reduced to 1/72nd scale.

Duxford is well worth a day out but make sure you give yourself enough time to look round. There are several hangers given over to the story of British and Commonwealth aviation, air and sea, the Battle of Britain, a 1940 operations room, American air museum and land warfare museum. Phew.


23 August 2010 Posted by Richard
Posted in Blog, Events
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RAC Drive-in Movies

Pull up in your car at a country park venue, grab a gourmet burger, fries, drink, popcorn. Pick up some fantastic RAC freebies while someone cleans your car. Then switch off, sit back and watch a movie. Not bad for £15 a car or even £30 if you’re a non-member.

On Wednesday night a gang from Milestone went to see Grease at Alexandra Palace on the RAC Drive-in Movie staff night. And it was great fun. This series of events is a concept we came up with for RAC back in December ’09. And now it’s happening – delivering the most amazing brand experience for those lucky enough to get a ticket.

It’s a truly integrated marketing campaign featuring events, competitions, radio, PR, social media, web, press and more. If you’ve missed it this year, let’s hope they run it again next summer. It’s worth joining RAC for this alone!

RAC Drive In Movie

13 August 2010 Posted by Ian
Posted in Blog, Events, Marketing, Milestone
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Why Guinness tastes better in Ireland

There’s no denying that Guinness tastes better in Ireland. One of the delights of our regular visits to Denman International in Bangor, Northern Ireland is an obligatory pint or two of Guinness in a dark, cosy bar. It’s so much smoother and creamier than it is at home. But why? The reasons are shrouded in myth and legend. Here’s a selection:

1. It’s the water. Only Guinness brewed in Ireland uses soft, clean Irish water.

2. It’s the pipes. Guinness inspected pubs clean their pipes more regularly.

3. It’s the ‘craic’ or crack. The legendary Irish atmosphere creates a taste illusion.

4. Guinness doesn’t travel. The best pint is therefore in the Guinness brewery.

5. It’s the way they pour it. You have to take it really slowly, with a long rest for it to settle.

Who knows the answer? I’m sure Guinness would like us to believe it’s the same the world over. I say get over to Ireland and sample as much as you can. Just to be sure.

Ian with pint of Guinness

2 August 2010 Posted by Ian
Posted in Blog, Environment
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