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Rodchenko & Popova at the Tate

Rodchenko & Popova Exhibtion Catalogue

Rodchenko & Popova: Defining Constructivism
Tate Modern 12 February – 17 May 2009

In recent years, there has seemed to be a continual resurgence in influences from 80′s artistic and cultural movements. From music to fashion and graphic design, every day seems to bring new resonances from recognisable and distinctive 80′s icons, which is in turn generating increasing interest in the different facets of the movement and its relevant origins. The Rodchenko & Popova: Defining Constructivism exhibition is an interesting indication of this growing awareness, highlighting one of the period’s main graphic influences, one still evident in many of today’s famous graphic artists, including Neville Brody and Peter Saville. When presented together en-masse their impact does tend to be somewhat diluted, but when taking a closer look and extracting the various elements of importance historically and in terms of today’s graphic design work, their significance is obvious. Milestone Digital was there to take it all in.

For those in the design trade, room eight hold perhaps the most significant work, which is dedicated to the 1921 exhibition ‘5 x 5 = 25’ (the highlight of which has to be ‘Pure Red Colour, Pure Yellow Colour, Pure Blue Colour’ (1921) which was accompanied by a declaration that they would from that point only produce art for every day life; art that played a part in the real world. With Rodchenko’s later move into advertising the importance of this declaration becomes manifest in contemporary Soviet art, and today’s graphic design movements.

For anyone with an interest in the origins and influences of graphic design and to broaden their knowledge, this is both a visually attractive and interesting exhibition. Whilst not earth shattering, it’s well worth a look, and well worth being able to see so many originals in one place.

Milestone featured on TheDieLine

Pashana

Milestone new design for Denman’s Pashana range
thedieline.com

Re-branding for an almost forgotten British men’s hair care brand, Pashana, on behalf of new owners Denman. The packaging makes use of existing bottle shapes in recyclable PET material with new branding and strap line. Milestone created three ranges for twenty initial products, mixing decorative illustration with contemporary type and layout.

Welcome to Milestone Digital!

Milestone Connect

Welcome to our first post

Whilst 2009 has been an uncertain year for everyone so far, at Milestone we’re really excited about the many new things we’re involved with. We’re delighted to have new people and clients on board this year. And we’re about to launch our new blog – Milestone Digital. It’s a great way keep up with what’s going on in the branding, design and digital communities and share what we’re passionate about…